Agency Introduction Video – A Powerful Listing Tool or Not?
In a previous article, I discussed how can people trust you as their agent when they’ve never met you and how important it is to build trust online. Whilst I have personally had the pleasure to meet with and consult with John Cunningham of Cunninghams Property, I think this company profile video is a testament to years of hard work and dedication that John and his family have dedicated towards building one of the most respected independent real estate businesses in Australia.
I have always said that video is by far the most successful selling tool online and yet I am amazed at how few real estate agents use video to market themselves, their company and their listings online.
It doesn’t matter how good your skill levels are out in the field, if a potential client visits your website and you don’t provide a compelling reason for them to suggest that they consider doing business with you then they will simply mouse click away from your business and go looking for one of your competitors.
I think this video is a great example because it shares more insight into the Cunninghams agency and the calibre of the principal John Cunningham and the quality and culture of the team of people that he has dedicated so much time and effort into establishing.
Most consumers see agents as being very similar in the marketplace, yet if you can tell a compelling authentic story about your agency within a few minutes of online video, your chances of being invited into the living rooms of sellers within your area will increase dramatically.
Then if you back up a good video introduction of your company with some other good quality content on your website and most importantly back it all up with top quality service your real estate business will flourish.
WARNING: My recommendation about using company videos within your website also comes with a word of warning…You have to be authentic and you have to live up to the culture, beliefs and service that the client expects from the agency introduction video.
Actions will always speak louder than words and if you don’t live up to the video then you will leave yourself open to an enormous amount of online ridicule.
Cunninghams are certainly one of the agencies who are well respected within the industry and are seen to be setting the standard for a lot of the independent agencies. From what I’ve seen, John Cunningham is continuously looking to raise the bar with Cunningham’s online marketing, culture, training and customer service.
It comes as no surprise to me that they are a Finalist in the REINSW 2010 Excellence Awards for Innovation. Congratulations to all the team.
Are you using corporate videos, if so, please feel welcome to share a link to your video within the comments below and/or share your thoughts about the use of agency introduction videos.
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