• How To Avoid The Top 10 Mistakes Agents Make When Using Social Media

    Embracing the power of the internet and Social Media can seem extremely foreign to real estate agents at first, yet most real estate agents are social people and after being pointed in the right direction, many agents find it so much easier to leverage the power of Social Media to help them build their profile [...]

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  • How Can People Trust You As Their Agent When They’ve Never Met You?

    When you consider the stats from Best Practice which state that… “Australian residential property sellers research their market place for, on average, 19 days prior to contacting an agent to conduct an appraisal.  The majority of this research is conducted via the internet.” …then it stands to reason that the key to a successful career [...]

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  • How Agents Can Use SMS Marketing More Effectively

    The number of people who are using their mobile devices for browsing the internet is growing rapidly and it only looks like continuing to increase dramatically into the future. Most CRM systems for the real estate industry now include Bulk SMS functionality and many agents are now using this service quite effectively to keep in [...]

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  • Case Study: HomeWebsites.com.au v’s RealEstate.com.au

    In a recent Case Study video that I did around the marketing of an Individual Property Website, there was enough conclusive evidence provided by other agents as a result of the video to prove that agents who use HomeWebsites.com.au (where a HOME gets a WEBSITE of its own), are now using the service to achieve [...]

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  • SoundCloud: Great Tool For Sharing Real Estate Podcasts

    I recently discovered SoundCloud.com and feel that it could provide a great opportunity for agents and real estate trainers to share some of their podcasts over the web. Doing an interview or simply recording your thoughts can provide a great way to communicate your message out to your audience via your blog. I am a [...]

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Agency Introduction Video – A Powerful Listing Tool or Not?

Agency Introduction Video – A Powerful Listing Tool or Not?

In a previous article, I discussed how can people trust you as their agent when they’ve never met you and how important it is to build trust online. Whilst I have personally had the pleasure to meet with and consult with John Cunningham of Cunninghams Property, I think this company profile video is a testament [...]

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Sep 09, 2010 | 0 comments | View Post
REUNCUT is a Free Daily Real Estate Show For Real Estate Professionals

REUNCUT is a Free Daily Real Estate Show For Real Estate Professionals

REUNCUT – www.reuncut.com – is a free daily update for agents that is packed with advice on new marketing trends and general tips on building a better and stronger business ……. and yes its FREE every day. If you’re an agent and not currently tuning in I thought the Real Estate Mentors readers might like [...]

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Aug 25, 2010 | 0 comments | View Post
Agent Horrified About Stuff Up!!! Where Is Our Data Going?

Agent Horrified About Stuff Up!!! Where Is Our Data Going?

This is the question that an agent posed to me earlier today after yet another stuff up by the big boys. I was speaking at an event yesterday where one of the agents mentioned the CommBank Property Guide iPhone App and the significant amount of data that was now being made available via realestate.com.au and [...]

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Aug 20, 2010 | 0 comments | View Post